Our Knowledge

A new wave of users from emerging markets is reshaping the global digital landscape and transforming how we perceive technology, connectivity, and digital inclusion.

From conventional AI to advanced autonomous agents, technology is entering a new era. These AI agents are set to reshape industries and enhance human-computer interaction.

Success is becoming more multifaceted than ever. It's not just about meeting requirements — it's about going above and beyond expectations to deliver high-quality work.

Future-proofing is essential for forward-planning organizations. This means preparing your company for any potential shifts and uncertainties in a dynamic market.

When digital public goods (DPGs) intersect with AI, their synergy unlocks tremendous potential, transforming how we address global challenges.

AI has made significant strides, transforming sectors and enhancing our lives. Still in its early stages, AI technology reveals impressive achievements alongside limitations.

AI is pushing law firms into a new era of possibilities. From refining client interactions to producing predictive analytics, AI is revolutionizing the legal sphere.

While cohesive teams drive exceptional results, managing a team can be challenging. Some companies may benefit from an alternative approach, like the Gestalt principles.

AI has emerged as a powerful force, reshaping industries and societies alike. Recognizing its immense impact, effective regulation becomes essential to ensure responsible use.

From streamlining workflows to revealing new design potential, AI tools are offering unique capabilities that propel the web design industry into a new era.

AI solutions are driving a paradigm shift in how companies operate. As businesses navigate this dynamic environment, harnessing the full potential of AI is essential.

In today’s competitive business world, project management is more important than ever. Two of the most common project management approaches are Agile and Waterfall.

Large Language Models (LLMs) have revolutionized natural language processing in AI. These models can understand complex language patterns and produce human-like text.

The Mäd AI chatbot is a simple but powerful tool that can help companies optimize knowledge management, reduce costs, and enhance employee and client experiences.

Embracing intentional change is essential for businesses to grow and thrive. With the rise of AI, organizations can now access powerful tools to drive transformation.

Search engines have shaped how we discover information on the internet. Today’s AI innovations are further transforming search, creating a personalized experience.

In an evolving business landscape, staying ahead means reimagining how your organization captures and delivers value. This is defined through a company’s business model.

Remote work has many benefits, although it can be challenging to adapt. Managing a remote team while keeping everyone happy and productive requires a unique approach.

AI technology is evolving rapidly and revealing new capabilities. AI solutions can be used in various industries – but could AI deliver a complete business strategy?

The public sector is vital in serving people worldwide. However, challenges like lengthy processes and outdated tools make it difficult to meet citizens' evolving needs.

Virtual interactions are rapidly replacing conventional ways of communication across all spheres. This has also shifted how businesses build relationships with customers.

In business, great decision-making can be complicated. AI-based decision support systems can help companies optimize decisions and stay ahead of the competition.

Globally, more companies are embracing flexible work. Building on our own experience with hybrid work and our shifting services, we recently decided to go fully remote.

Interdisciplinary teams leverage diversity to create more innovative solutions. Discover why such teams collaborate better and how you can benefit from a multi-skill approach.

As AI-powered tools continue to take the world by storm, we’ve started exploring how we can leverage AI to enhance both our own and our clients’ business processes.

Outsourcing is a convenient way to work more efficiently. By contracting tasks out, companies access a wider range of skills, boosting their performance and opportunities.

Evaluating a company helps to get a picture of its performance and address challenges and opportunities. At Mäd, we developed our own framework for business analysis — SANE.

Digital transformation can be complex, requiring careful planning and execution. One unexpected but effective way for businesses to implement it is using the Kaizen method.

Requests for Proposals are a key tool for businesses to select the best project partners. They also help stakeholders make better-quality decisions and create more value.

Innovation is a crucial pursuit for every organization. To ensure that it's always top-of-mind for their team, leaders must embed innovation into their company culture.

Having a successful business strategy is crucial, but developing a strategy is no easy feat. Teams can simplify strategic planning through frameworks like systems thinking.

Organizational change is vital for a company’s success. Many businesses fail with their change initiatives because large-scale changes require a profound cultural shift.

We had the fantastic opportunity to meet Tom O’Sullivan, the CEO and Director of Cambodia’s leading real estate portal – Realestate.com.kh.

Strategy is a permanent buzzword that every business is familiar with, yet it's difficult to precisely define what strategy is and how to establish an effective one.

Great business processes can be decisive in how well an organization operates and how successful it is in the long run. But within any business ecosystem, conditions fluctuate, trends change, and customer demands evolve. So rigid processes need to be replaced by adaptable and resilient workflows.

Innovation is a crucial pursuit for companies that want to excel in the modern business landscape. Regardless of its size, any organization will benefit from implementing new approaches and tools in its operational model. Innovation can have added advantages both for a company’s profits and its position in the market. However, many organizations struggle to generate creative ideas, and even more — to bring them to life.

Like minimum viable product (MVP) tests, minimum viable testing (MVT) is a simple and foolproof way to experiment with introducing new products or ideas to the market.

Digital transformation is the goal of many modern businesses, but it is often more challenging than any other traditional change initiative. Companies can follow the 4 key pillars framework to embrace digital and spark innovation across the entire organization.

ROI is typically used to calculate the profitability of a financial investment. But when it comes to operating a business, updating the tools and procedures required to improve a process is a different kind of important investment. To gauge the effectiveness of a business process, we can estimate its ROI.

Efficient business processes can significantly improve organizational performance. To design successful processes, business leaders should apply critical thinking.

Mäd has evolved from a branding and design agency to a digital transformation consultancy. A key part of consulting is evaluating and improving clients' business processes.

Organizational change is essential for businesses to evolve. But company-wide transformation can be challenging and even disruptive.

Harnessing digital innovation for higher impact, governments and organizations are creating digital public goods (DPGs) – inclusive, open-source solutions to global issues.

Cambodia has seen a significant shift in the development of fintech products in the last few years, particularly with the rising demand for mobile banking apps. Current advances in technology are helping local financial service providers overcome gaps in traditional banking through digital transformation, as their new digital banking solutions are quickly revealing their high potential for success.

At Mäd, we have often faced the question of staying small versus expanding our operations and our team.

As a professional consultancy, one of our main areas of expertise is project management. Using our wide-ranging experience, we have started identifying and defining the first principles required to successfully handle a project — every time.

Management by Wandering Around (MBWA) is a hands-on management style that enables leaders to remain close to their teams, developing trust and better communication.

Learn why both organizational learning and forgetting are important, and how to enable and effectively manage change across the whole company.

At Mäd, our approach is guided by Human-Centered Design principles – a framework that places the needs of the user first by cultivating deep empathy for your audience.

Until recently, the law sector mainly relied on conventional methods. With digitization, more legal firms are using digital solutions to help lawyers solve complex problems.

At Mäd, we're always looking for opportunities to work more effectively. After recently concluding our three-month trial, we've now made the full switch to a 4-day work week.

In our client work, we are often tasked with evaluating existing or potential software platforms and systems for large and complex organizations. We have devised a more efficient way to conduct a software evaluation or audit.

If you have similar needs as many other companies, and a common solution exists, should you use it? In enterprise, this is called commercial, off-the-shelf software (COTS).

It's common for designers to hand over work to developers and end their job there. But it is a mistake to separate design from implementation and designers from developers.

Designers are constantly tasked with creating more products with more functionality for more people. To ensure that we can launch efficient products, we build design systems.

Whether we’re helping clients on a project or collaborating internally, the relationship between design and development can make or break the end product and its success.

The majority of us in the corporate world have been familiar with remote and hybrid work since the beginning of COVID-19.

Building your own CMS is often a bad idea for all but the most demanding of projects — find out what's the best option for your organization.

Chief Design Officers are now a key placement for any organization that wants to be a market leader — find out why.

Everyone talks about strategy — but what exactly is it?

A sanity check is a method of quickly and easily spotting fundamental logic and usability flaws without getting bogged down in rigorous test cases and documentation.

At Mäd we're committed to making our in-house tech and operations more green—one step at a time.

An A-Z of useful terms from the world of branding. We pick out key terminology to help you understand useful activities for brand success.

A guide to an important term for individuals and businesses to understand, the Splinternet concept will have huge implications on the ever-developing digital landscape.

The case for an evidence-based productivity improvement.

Our A-Z of useful website design terminology will bring harmony to the website design process—allowing clarity during development discussions.

When you lead your design with content, you lead your design with confidence. Discover how a Content-Led Approach is a path to ensuring concise, fluid, and cohesive designs.

"Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features." - Steve Jobs

A guide into turning your website into an intelligent, marketing-tweaked machine that can convert more efficiently.

The art of feedback is a balance of strategy, collaboration, vision, and empathy. Learning how to give great feedback can be extremely advantageous to output and relations.

Does your product or service offer value, or even better unique value? We discuss value propositions, what they are and how to craft them efficiently.

A useful A-Z guide to various Advertising and Marketing terminologies. Communicate and understand MarComms with ease.

Beautiful websites deserve traffic. Search Engine Optimization allows you to compete in a crowded online market and stand out on the first page of results among thousands of potential competitors.

Paying attention to the experience of first-time users is the key to achieving longeivity.

Understanding what a brand book is, why it's important, and how to craft an effective one, can lead your brand to industry success.

Feynman was 'No Ordinary Genius', and his method of learning by teaching still continues to create impact and have relevancy to the latest industry findings.

Mäd provides a collection of useful definitions to shed light on the language of effective UX design.

Believing and trusting in quality work is qualified by calculating the impact of the output—and with regards to UX, there are many ways to monitor your ROI.

We discuss how Journey Mapping is used to provide a bird's eye view of a user's process to accomplish their goals.

The traditional pyramid is separated into 5 different tiers, each tapping into different aspects of the brand and it’s identity.

A simple visual of your product or website that allows team members to communicate the structure of your product.

We discuss how storyboarding helps designers immerse into the users world in order to develop products or services that address their needs and pain points.

Anticipate how design decisions might facilitate future behaviours.

We discuss how personas can help create an accurate representation of key audience groups.

A method that allows for an idea to be put to test in order to uncover the root cause of an outcome.

Create an asset library to use as a guideline throughout a project. This library can be used to build efficiency in your workflow while maintaining consistency in the project.

We tasked AI with writing a long-form insight on how bots can fit in with our content team.

Organising a website vastly improves the user experience. It can also lead to some unique opportunities to guide users through various funnels with ease and added effectiveness.

A quick and easy way to sketch out your idea either on paper or digitally to find the common errors, get feedback from user experiences to create a functional product

We discuss how a simple sketching exercise can be used to align team communication prior to the prototyping phase of a project.

Akin to establishing anti-goals, mapping out fears alongside hopes can be an invaluable exercise for project management.

We discuss a useful method to discover large usability problems at speed without additional research.

A quick and easy method to identify common problems when users aren't immediately accessible.

A holistic approach to analysis that focuses on the way that a system's constituent parts interrelate and how systems work over time and within the context of larger systems.

To improve practices it is important to have full context and understanding of how and why users do what they do.

Finding your Why defines purpose, motivates teams, inspires customers, generates a loyal fanbase, and ultimately builds awesome brands.

The human-centric approach is crafted with genuine data from your target audience. This interview methodology is highly advantageous for aligning your path to growth, and success.

A contemporary take on meeting structures is to arrive without agenda, and collectively create a collective format in line with the entirety of the group.

Also known as 'The KJ-Method', named after inventor Jiro Kawakita. This allows groups to quickly reach a consensus on priorities of subjective, qualitative data.

A method to build a deeper understanding of a problem and the audience it impacts.