Long Form.

AI team members.
7 min read

AI team members.

We tasked AI with writing a long-form insight on how bots can fit in with our content team.

Dark UX Patterns.

Dark UX Patterns.

12 min read

Dark patterns are deceptive framing techniques used in websites and apps. They make people make the developer's choice, not theirs.

Writing Loyalty Program T&Cs.

Writing Loyalty Program T&Cs.

14 min read

Copy and adapt our T&Cs example for a loyalty program, with key consideration put towards the consumer—and your business relationship with them.

Zeigarnik Effect: Marketing.

Zeigarnik Effect: Marketing.

7 min read

Upgrade your marketing efforts by adding this proven tactic to your campaigns. Another psychological growth hacking concept.

CV Best Practices.

CV Best Practices.

9 min read

Tech, and indeed AI, continues to improve at exponential rates, but behind all great brands, businesses, products, and teams, are talented people.

App Gamification.

App Gamification.

8 min read

Due to the overwhelming mobile phone addiction culture, it's no surprise that businesses often turn to creating Apps to boost their brands, and sales. Gamification is one key area to inspire continued App usage.

Accelerating Sales.

Accelerating Sales.

11 min read

If you believe that your product adds value, solves a problem, or will genuinely help people in some manner, then equipping your sales strategy with some of our recommendations will help you market it to a larger audience with more efficiency.

Building Cross-Functional Teams.

Building Cross-Functional Teams.

7 min read

A cross-functional team brings together people with different kinds of expertise or from different departments in your organization.

The Customer Journey.

The Customer Journey.

11 min read

When you're close to your own product or service, it can be difficult to fully understand the entirety of the 'customer journey'. Mapping out the process of all potential touch-points between your brand and customers will allow you to greatly optimize processes to improve experiences.

Why Google Search Ads are core to digital campaigns.

Why Google Search Ads are core to digital campaigns.

10 min read

Potential customers are trying to make purchases. Are you accessible enough for them? Google Search Ads is a fantastic, immediate, solution to put your business in front of relevant demographics - and the cost could be less than you think.

Contact Form Attributions.

Contact Form Attributions.

6 min read

Core to successful lead campaigns, is optimized data tracking. Being able to attribute tags to your contact forms, will help you understand those that do (and don't) engage with your lead forms.

Menu Engineering.

Menu Engineering.

8 min read

Despite being complex creatures, we often overlook simple habits and ignore intriguing aspects of human nature. Understanding decision making processes is undeniably valuable for any business wishing to influence consumers favorably towards their product or service.

Structuring RFPs.

Structuring RFPs.

8 min read

Request for Proposals are a key tool that businesses and organizations of all sizes can use to ensure that they choose the best partners for any tasks and projects that are not handled in-house.

Prioritization for Leaders.

Prioritization for Leaders.

9 min read

Leaders can often find it difficult to know what they should and shouldn't be focusing on. We provide a guide on how to prioritize.

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