Search Engine Optimisation.
As the internet holds a vast amount of data and discussion on every conceivable topic, it's unsurprising that our first response to any given problem may be to 'google' a solution. Even more telling, perhaps, is that Google has now been adopted into many languages as a verb. Search Engines such as Google, Yahoo, Bing and others, are the a core tool to discovering websites based on our interests, and as such businesses battle to appear top of the results for popular search terms related to their industry.
Many great websites rank poorly, and many poor websites seem to effectively appear on the first page of results for various related search terms. The puzzling algorithms being 'Search Engine Optimization' can be tricky to master, but undoubtedly prove to enhance business performance tenfold. After all, if you can't be found, you can't convey your message.
Mäd, based in Phnom Penh, Cambodia, offer SEO solutions to businesses both locally and globally. By creating intelligent Search Engine Optimization strategy, we can provide internet marketing solutions that'll create lasting, organic website discovery via leading search engines. Our SEO services are tailored to your needs, and our expert communications team work across a range of CMS platforms to ensure our SEO objectives are met.
We also offer website design and training services, giving you the option to create an effective digital footprint and stand out amongst competitors. Claiming to have 'mastered' search engine optimization may be a lofty claim, instead we challenge our team to stay up to date with developing tech trends, tweaks and releases to ensure we're at the forefront of ideal SEO practices - and that our websites are built in the best style to adopt high performing SEO tactics.
As a rule of thumb, 'keywords are king'. We perform detailed analytical research into your brand and business to find the core messages and search terms relating to your products or services. Once we've tested various keyword strategies, we optimize your website to attract both high visibility and click-throughs from search engines. With a keen awareness of competitors, we identify the best tactics already deployed in your field - and also the gaps available to get ahead.
One common misunderstanding behind SEO, is the time element. Adding the perfect key words to your website won't make your website rank on the first page of results overnight, as the intelligent algorithms behind search engines will crawl through website and judge the relevance and quality of a website before displaying it as a top match. With this in mind, we often pair our SEO strategy with advertising (usually GoogleAds) campaigns- this ensures that your website has instant impact whilst the SEO prepares to kick in.
Our standard estimation is that SEO practices will kick in within three months, therefore planning ahead is always recommended.
- Business Analysis
Firstly, the brand must be understood and clear goals should be defined.
Once goals are defined, these can be put at the core of SEO campaigns.
- Full Website Analysis
If the website already exists, this can be analyzed in full to find which areas of the website are working effectively towards the SEO goals, and which areas are not. Even the current top performing websites consistently revise and optimize their SEO strategy to maintain their top rankings.
- Competitor Analysis
Being aware of competitor strategies can influence powerful tactics for your brand. E.g. Improving what they do effectively and capitalizing on what they aren't doing.
- Keyword Research
Knowing how the potential customers behave is key. Understanding their language, thinking and phrasing will help develop a list of expected keywords that should be incorporated into your strategy. This is especially important to businesses offering complex services to customers outside their industry that may not understand the 'jargon'.
- Content Development
Existing, and new, content needs to follow a coherent train of thought. Referring to your clearly defined SEO goals will help you shape content that fits user expectations and ranks your website as highly relevant to desired search terms.
- E-commerce SEO
Selling products online becomes easier when customers searching for those products are directed straight to your website. Each item on sale should be set up intelligently to ensure your online store features.
- Local SEO
When you have a physical location, search engines will take that into account when deciding which websites to rank highest. E.g. If you are a SEO Agency within Phnom Penh, and a customer in Phnom Penh searches 'SEO Agency' or 'SEO Agency near me' then the search engine will likely rank you as more relevant than a company in Siem Reap or outside Cambodia.
- URL and page name optimization
Further to keywords and content, the naming of a page and the supporting url make a big impact.
- Image, caption and alt descriptions
As with the page names, the images can play a big part of SEO strategy. Naming a photo to 'SEO-Agency-Phnom-Penh.jpg' with a supporting caption and an 'alt description' (description to display when image does not load) will increase the relevance of your page.
- Google XML sitemap generation
Submitting a sitemap to a search engine aids the process of ranking your website efficiently. Search Engines also usually offer support and analytics to help you continue optimizing various features of your website to best meet their suggested requirements.
- Link building
Desirability can be built by other sources linking to your content. If you write a blog on SEO optimization that is shared by hundreds of tech websites then Search Engines will deem your content highly desirable and therefore more relevant to user searches. After all, the Search Engines aim to display the best content possible for the user.
- Supporting website advertising (e.g. GoogleAds)
As SEO can take a while to kick in, running advertising campaigns is an excellent strategy to have a short term solution. Effective Ads will appear as the first result to targeted search terms, and generate a high flow of traffic on a pay-per-click basis. If you're confident in your website, then you're only paying to direct targeted, relevant, customers to your page - which should result in a large spike in sales.
- Social media optimization
Alongside Search Engines, social media platforms have become a huge source of information gathering. Ensuring your business is optimized on these platforms will help drive more people to your website, and Search Engines view intelligently operating social media accounts as a factor on the credibility of their linked websites.
- Web analytics integration
Not to be forgotten, SEO needs to be tracked. We work with various analytical tools to study and report on progress. By carefully researching, trialing and optimizing, we're able view our progress easily. Integrating analytical tools makes life easier as all the data we need can be kept in one simple place, linked up with our website.
Why you should be focusing on SEO.
When searching for a product or service, prospective customers are most likely to click on websites on the first page of results on any given search engine. They're most likely to click one of the first few links shown, especially if the first displayed website matches up with their search term(s).
A physical store, placed on a high-street enjoys high footfall and attracts new walk-by customers. Conversely, a hidden boutique off the beaten path, would need to advertise more aggressively to ensure potential customers know where the store is and can visit. Unfortunately on the internet the overwhelming majority of businesses are hidden down virtual alleyways and out of sight from the 'digital high street' that is the first page of search results. It's important to note that this 'digital high street' is able to gain footfall the entire globe - regardless of the customers location, they can be directed to your website within seconds.
Think of the potential. The Earth has over 7.5 billion people living on it. No matter how niche your product or service, your potential custom could explode if you can tap in to strong SEO.
SEO isn't sticking a bunch of popular keywords into a hidden section of your website. Nor is it renaming pages to try and trick search engines into displaying your content. The SEO strategy should flow through the entirety of your web campaign: your website design, your content, your page names, your affiliates, your branding, your business details and your social media.
For example, as a Human Centered Design Agency, Mäd have a huge variety of services to offer every business sector. To ensure that we get this message out to the world wide web, we need to carefully plan our content strategy and website flow. Our customers rarely go looking for a 'HCD' agency, therefore we need to flexibly include content that links our marketing, design, coding, thinking, sourcing, training and other features into a digestible term. We can do this by publishing case studies whereby our 'marketing services' are core to the content and reflected in our meta data, this can then be supported by social media sharing and link building via affiliates. Before we've even written our first sentence, we know that we are targeting those that will search such phrases as:
- Cambodia Marketing
- Phnom Penh Marketing
- Marketing Agency Near Me
- Online Marketing Professionals
- Digital Marketing Services
- Marketing for Banks
- Banking Marketing Service in BKK1
With clearly defined goals, we can ensure that our content will rank effectively in relation to our desired terms - and importantly, that the content within the insight effectively meets the expectations of the website visitor. After all, if you were to search for 'Phnom Penh Marketing' and land on a Danish web design company's portfolio, you'd likely leave their site pretty quickly as it was too unrelated to what you wanted to find. This is also a big consideration for Search Engines as they crawl through your data and judge the relevance score of content to key words and naming conventions.
To supplement SEO services, we also recommend Search Engine Marketing (SEM) such as advertising: