At Mäd we're committed to making our in-house tech and operations more green—one step at a time.
In product design and software development, a sanity check is a method of quickly and easily spotting fundamental logic and usability flaws without getting bogged down in rigorous test cases and documentation.
A guide to an important term for individuals and businesses to understand, the Splinternet concept will have huge implications on the ever-developing digital landscape.
The case for an evidence-based productivity improvement.
When you lead your design with content, you lead your design with confidence. Discover how a Content-Led Approach is a path to ensuring concise, fluid, and cohesive designs.
Our A-Z of useful website design terminology will bring harmony to the website design process—allowing clarity during development discussions.
"Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features." - Steve Jobs
A guide into turning your website into an intelligent, marketing-tweaked machine that can convert more efficiently.
An A-Z of useful terms from the world of branding. We pick out key terminology to help you understand useful activities for brand success.
The art of feedback is a balance of strategy, collaboration, vision, and empathy. Learning how to give great feedback can be extremely advantageous to output and relations.
Does your product or service offer value, or even better unique value? We discuss value propositions, what they are and how to craft them efficiently.
Paying attention to the experience of first-time users is the key to achieving longeivity.
A useful A-Z guide to various Advertising and Marketing terminologies. Communicate and understand MarComms with ease.
Beautiful websites deserve traffic. Search Engine Optimization allows you to compete in a crowded online market and stand out on the first page of results among thousands of potential competitors.
Understanding what a brand book is, why it's important, and how to craft an effective one, can lead your brand to industry success.
Feynman was 'No Ordinary Genius', and his method of learning by teaching still continues to create impact and have relevancy to the latest industry findings.
Mäd provides a collection of useful definitions to shed light on the language of effective UX design.
Metrics matter. Believing and trusting in quality work is qualified by calculating the impact of the output—and with regards to UX, there are many ways to monitor your ROI.
We discuss how Journey Mapping is used to provide a bird's eye view of a user's process to accomplish their goals.
The traditional pyramid is separated into 5 different tiers, each tapping into different aspects of the brand and it’s identity.
A simple visual of your product or website that allows team members to communicate the structure of your product.
We discuss how storyboarding helps designers immerse into the users world in order to develop products or services that address their needs and pain points.
Anticipate how design decisions might facilitate future behaviours.
We discuss how personas can help create an accurate representation of key audience groups.
A method that allows for an idea to be put to test in order to uncover the root cause of an outcome.
Create an asset library to use as a guideline throughout a project. This library can be used to create efficiency in your workflow while helping maintain the consistency of a project.
We tasked AI with writing a long-form insight on how bots can fit in with our content team.
A quick and easy way to sketch out your idea either on paper or digitally to find the common errors, get feedback from user experiences to create a functional product.
Organising a website vastly improves the user experience. It can also lead to some unique opportunities to guide users through various funnels with ease and added effectiveness.
We discuss how a simple sketching exercise can be used to align team communication prior to the prototyping phase of a project.
A quick and easy method to identify common problems when users aren't immediately accessible.
We discuss a useful method to discover large usability problems at speed without additional research.
Akin to establishing anti-goals, mapping out fears alongside hopes can be an invaluable exercise for project management.
To improve practices it is important to have full context and understanding of how and why users do what they do.
A holistic approach to analysis that focuses on the way that a system's constituent parts interrelate and how systems work over time and within the context of larger systems.
Finding your Why defines purpose, motivates teams, inspires customers, generates a loyal fanbase, and ultimately builds awesome brands.
Also known as 'The KJ-Method', named after inventor Jiro Kawakita. This allows groups to quickly reach a consensus on priorities of subjective, qualitative data.
A contemporary take on meeting structures is to arrive without agenda, and collectively create a collective format in line with the entirety of the group.
The human-centric approach is crafted with genuine data from your target audience. This interview methodology is highly advantageous for aligning your path to growth, and success.
A method to facilitate better group decision making, which in turn leads to action through considered consensus.
A method to build a deeper understanding of a problem and the audience it impacts.
In the days and weeks leading up to the website launch for customers, it's important to ensure the following checks are done for a smooth and timely Go-Live.
Leveraging the ideal b2b lens from LinkedIn advertising, but with the optimised costing and power of more sophisticated advertising platforms.
Projects can be paralyzed by a lack of clear decision making. Applying this matrix, we can unblock overwhelming choices and drive healthy growth.
Crafting better UX by adhering to our memory's processing capabilities.
Learn our approach to building high-conversion landing pages that create business results.
Weighing in on the contemporary dual-skilled discussion, we outline why we're in favour of designers that code.
Communication is key. Discover how Landbot became the new customer hotline for corporate websites.
As the digital world booms and face-to-face interactions become more sheepishly hesitant, video content is core to effective MarComms strategies.
Keeping up with trends is important. The changing of trends happens so gradually. It's only when we're immersed in the new season that we start to notice the outdated appearance peeling underneath what we once viewed as 'trendy'.
“A lot of success in life and business comes from knowing what you want to avoid: early death, a bad marriage, etc.” - Charlie Munger
Dark patterns are deceptive framing techniques used in websites and apps. They make people make the developer's choice, not theirs.
Copy and adapt our T&Cs example for a loyalty program, with key consideration put towards the consumer—and your business relationship with them.
UI is a part of UX. To discuss UI vs UX is to disregard the interconnectedness of the two very interconnected systems.
Narrowing down which UX metrics are the most important is not easy. There are a lot of variables to consider.
We review the pros and cons of bots and explore methods that content publishers can use to automate their creative processes.
Discover how you can enhance your decision-making process while encouraging your team to work better together with paradoxical mindset.
Despite its norm and status, we believe the pitch has no place in the creative industry. Stars simply do not audition.
As we humbly celebrate Mad.design reaching the top 100 most visited websites in Cambodia, we analyse our methodology and successes.
Our team at Mäd continues to grow. Today we caught up with our new UX Design Lead to discuss user experience as a craft.
The art of crafting an iconic brand name. We discuss name types and best naming practises.
Discover more information about our handy Webflow optimization product.
Continuing with our expert interview series, we caught up with Adrienne Ravez, the Director of Operations at QED and Co-Founder of Geeks in Cambodia.
Introducing our online image compressor and optimiser.
Organisational skills are fundamental to consistent success.
From how to equally slice a cake into 6 pieces in 3 moves, to how to arrange and alternate a row of full and empty 6 glasses in 1 move. Find out how a diverse perspective is the glue to effective teamwork.
Continuing with our expert interview series, we caught up with Manu Rajan, the CEO of Wing Cambodia.
Spent resources need not be ultimate commitments. Knowing when to quit is a powerful leadership quality.
New ideas aren't timeless. After dazzling audiences with novel thinking, the best fresh ideas fade from 'new' to simply 'great'.
Patience really is a virtue. Unfortunately for businesses, customer expectations for instant gratification is becoming an unavoidable norm.
While the name doesn't justify its key role in a team setting, the devil's advocate may just be the growing pains needed to reach great heights.
Competition can boost creativity and team spirit. However, unhealthy competition is detrimental to the company in the long run. We examine the differences.
Promoting great workers to incompetence: How to avoid the mistake, and make better team decisions to nourish and protect talent.
A quick workaround to managing multiple forms and emails in Webflow.
Content is key; but so is simplicity. A minimalistic and crisp content is all you need to produce a high impact website.
Minimalistic Designs, an insight on how minimalism affects the design world, and how important it is to remember that simplicity is better.
Concluding our Deep Work series, we look at Cal Newport's final rule, focusing on task prioritisation.
As anti-social media discussion grows, quitting social media has never seemed more beneficial. As the third rule of deep work, quitting (or reducing) can greatly unlock productivity.
On the topic of minimalism in design, we look at brand synergy and how the zeitgeist of design effects cognitive loads and expectations.
When UI meets Print, we get Neumorphism. An up and coming design trend that pushes the boundary of realism to the limit.
Often misunderstood and branded negatively, boredom is the forgotten ingredient to productivity.
Everything we do now removes carbon. Discover how our new initiative to change the world, for the better, 1% at a time.
Deep work is easier said than done. From building a eudaimonia machine to choosing a scheduling philosophy, to making a grand gesture; find out how the greatest humans integrate deep work into their lives.
Foolproofing doesn't mean your target market include fools, but it does ask key questions about the succinctness of your communications.
Marketing and Psychology undoubtedly go hand in hand. Consumer behaviour, and how to influence, is a dense topic and once again we've found a tactic worth discussion: Priming.
Help a Reporter Out, with genuine ethical intentions, yet gain a marketing boost through well positioned strategy.
If you're a new client of Mäd, this article will help you understand the process of getting onboarded as a client of Mäd and the various steps to be taken prior to kicking off a project.
Overlooking the impact of great writing can cause a huge difference in your productivity, brand profitability, and general business practises.
Upgrade your marketing efforts by adding this proven tactic to your campaigns. Another psychological growth hacking concept.
It's natural to try to learn and protect against previous failings - but when problems aren't immediately obvious, it can be easy to be misled...
Design concepts are developed with strategic, cognitive, and practical processes. We refer to this practice as ‘Design Thinking’.
Tech, and indeed AI, continues to improve at exponential rates, but behind all great brands, businesses, products, and teams, are talented people.
Customer retention can cause huge positive gains for brands, from word-of-mouth acquisitions, to repeat sales. We dive in to some after-care practises and why they matter so much.
Due to the overwhelming mobile phone addiction culture, it's no surprise that businesses often turn to creating Apps to boost their brands, and sales. Gamification is one key area to inspire continued App usage.
Continuing with our expert interview series, we caught up with the CEO of Codingate.
Human intelligence is often associated with IQ. Whilst a high IQ may predict an individual's performance in the workplace, it does not dictate the person's performance in a group setting.
How to gain the elusive blue badge for professional business pages on Facebook, and why it matters.
Brilliant resources are available for impressive CV and cover letter formats, and copywriting tips - so how can hiring managers see past the 'fluff' and spot genuine talent?
Mundane and Mäd are polar opposites to us. But, weekly work surely requires a degree of repetitiveness or habits shaped to maximize success.
Decisions don't have to become dilemmas. When we're aware of our decision-making process, we can save ourselves from the trap of indecision.