Insights.

Journey Mapping.
2 min read

Journey Mapping.

We discuss how Journey Mapping is used to provide a bird's eye view of a user's process to accomplish their goals.

The Brand Pyramid.

The Brand Pyramid.

6 min read

The traditional pyramid is separated into 5 different tiers, each tapping into different aspects of the brand and it’s identity.

Wireframing.

Wireframing.

3 min read

A simple visual of your product or website that allows team members to communicate the structure of your product.

Storyboarding.

Storyboarding.

1 min read

We discuss how storyboarding helps designers immerse into the users world in order to develop products or services that address their needs and pain points.

Mental Modelling.

Mental Modelling.

2 min read

Anticipate how design decisions might facilitate future behaviours.

User Personas.

User Personas.

1 min read

We discuss how personas can help create an accurate representation of key audience groups.

Design Hypothesis.

Design Hypothesis.

2 min read

A method that allows for an idea to be put to test in order to uncover the root cause of an outcome.

Design Pattern Library.

Design Pattern Library.

2 min read

Create an asset library to use as a guideline throughout a project. This library can be used to create efficiency in your workflow while helping maintain the consistency of a project.

AI team members.

AI team members.

7 min read

We tasked AI with writing a long-form insight on how bots can fit in with our content team.

Prototyping.

Prototyping.

2 min read

A quick and easy way to sketch out your idea either on paper or digitally to find the common errors, get feedback from user experiences to create a functional product.

Site Mapping.

Site Mapping.

3 min read

Organising a website vastly improves the user experience. It can also lead to some unique opportunities to guide users through various funnels with ease and added effectiveness.

Solution Sketching.

Solution Sketching.

2 min read

We discuss how a simple sketching exercise can be used to align team communication prior to the prototyping phase of a project.

Cognitive Walkthrough.

Cognitive Walkthrough.

2 min read

A quick and easy method to identify common problems when users aren't immediately accessible.

Heuristic Evaluation.

Heuristic Evaluation.

2 min read

We discuss a useful method to discover large usability problems at speed without additional research.

Hopes and Fears.

Hopes and Fears.

2 min read

Akin to establishing anti-goals, mapping out fears alongside hopes can be an invaluable exercise for project management.

Contextual Inquiry.

Contextual Inquiry.

2 min read

To improve practices it is important to have full context and understanding of how and why users do what they do.

Systems Thinking.

Systems Thinking.

5 min read

A holistic approach to analysis that focuses on the way that a system's constituent parts interrelate and how systems work over time and within the context of larger systems.

Start With Why.

Start With Why.

11 min read

Finding your Why defines purpose, motivates teams, inspires customers, generates a loyal fanbase, and ultimately builds awesome brands.

Affinity Diagrams.

Affinity Diagrams.

2 min read

Also known as 'The KJ-Method', named after inventor Jiro Kawakita. This allows groups to quickly reach a consensus on priorities of subjective, qualitative data.

Lean Coffee.

Lean Coffee.

2 min read

A contemporary take on meeting structures is to arrive without agenda, and collectively create a collective format in line with the entirety of the group.

Stakeholder and User Interviews.

Stakeholder and User Interviews.

2 min read

The human-centric approach is crafted with genuine data from your target audience. This interview methodology is highly advantageous for aligning your path to growth, and success.

Dot Voting.

Dot Voting.

2 min read

A method to facilitate better group decision making, which in turn leads to action through considered consensus.

Five Whys.

Five Whys.

2 min read

A method to build a deeper understanding of a problem and the audience it impacts.

Website Go-Live Guide.

Website Go-Live Guide.

2 min read

In the days and weeks leading up to the website launch for customers, it's important to ensure the following checks are done for a smooth and timely Go-Live.

Better LinkedIn Remarketing.

Better LinkedIn Remarketing.

3 min read

Leveraging the ideal b2b lens from LinkedIn advertising, but with the optimised costing and power of more sophisticated advertising platforms.

Weighted Decision Matrix.

Weighted Decision Matrix.

4 min read

Projects can be paralyzed by a lack of clear decision making. Applying this matrix, we can unblock overwhelming choices and drive healthy growth.

Better UX: Chunking.

Better UX: Chunking.

7 min read

Crafting better UX by adhering to our memory's processing capabilities.

Optimizing Landing Pages.

Optimizing Landing Pages.

10 min read

Learn our approach to building high-conversion landing pages that create business results.

Why We Chose Landbot.

Why We Chose Landbot.

6 min read

Communication is key. Discover how Landbot became the new customer hotline for corporate websites.

Crafting Video Content.

Crafting Video Content.

7 min read

As the digital world booms and face-to-face interactions become more sheepishly hesitant, video content is core to effective MarComms strategies.

5 Web Trends for 2021.

5 Web Trends for 2021.

4 min read

Keeping up with trends is important. The changing of trends happens so gradually. It's only when we're immersed in the new season that we start to notice the outdated appearance peeling underneath what we once viewed as 'trendy'.

Anti-goals.

Anti-goals.

8 min read

“A lot of success in life and business comes from knowing what you want to avoid: early death, a bad marriage, etc.” - Charlie Munger

Dark UX Patterns.

Dark UX Patterns.

12 min read

Dark patterns are deceptive framing techniques used in websites and apps. They make people make the developer's choice, not theirs.

Writing Loyalty Program T&Cs.

Writing Loyalty Program T&Cs.

14 min read

Copy and adapt our T&Cs example for a loyalty program, with key consideration put towards the consumer—and your business relationship with them.

Choosing UX Metrics.

Choosing UX Metrics.

7 min read

Narrowing down which UX metrics are the most important is not easy. There are a lot of variables to consider.

Using Bots to Automate Content.

Using Bots to Automate Content.

10 min read

We review the pros and cons of bots and explore methods that content publishers can use to automate their creative processes.

The Power of a Paradoxical Mindset.

The Power of a Paradoxical Mindset.

5 min read

Discover how you can enhance your decision-making process while encouraging your team to work better together with paradoxical mindset.

Win Without Pitching.

Win Without Pitching.

4 min read

Despite its norm and status, we believe the pitch has no place in the creative industry. Stars simply do not audition.

Generating Traffic.

Generating Traffic.

5 min read

As we humbly celebrate Mad.design reaching the top 100 most visited websites in Cambodia, we analyse our methodology and successes.

An Interview with Anne Gerssen.

An Interview with Anne Gerssen.

3 min read

Our team at Mäd continues to grow. Today we caught up with our new UX Design Lead to discuss user experience as a craft.

Naming a Brand.

Naming a Brand.

8 min read

The art of crafting an iconic brand name. We discuss name types and best naming practises.

Boltflow.

Boltflow.

4 min read

Discover more information about our handy Webflow optimization product.

An Interview with Adrienne Ravez.

An Interview with Adrienne Ravez.

18 min read

Continuing with our expert interview series, we caught up with Adrienne Ravez, the Director of Operations at QED and Co-Founder of Geeks in Cambodia.

Mäd Pïxel.

Mäd Pïxel.

3 min read

Introducing our online image compressor and optimiser.

Diverse Perspectives.

Diverse Perspectives.

5 min read

From how to equally slice a cake into 6 pieces in 3 moves, to how to arrange and alternate a row of full and empty 6 glasses in 1 move. Find out how a diverse perspective is the glue to effective teamwork.

The Sunk Cost Fallacy.

The Sunk Cost Fallacy.

6 min read

Spent resources need not be ultimate commitments. Knowing when to quit is a powerful leadership quality.

Ad Fatigue.

Ad Fatigue.

6 min read

New ideas aren't timeless. After dazzling audiences with novel thinking, the best fresh ideas fade from 'new' to simply 'great'.

Automating Facebook Replies.

Automating Facebook Replies.

4 min read

Patience really is a virtue. Unfortunately for businesses, customer expectations for instant gratification is becoming an unavoidable norm.

The Devil's Advocate.

The Devil's Advocate.

5 min read

While the name doesn't justify its key role in a team setting, the devil's advocate may just be the growing pains needed to reach great heights.

(Un)Healthy Competition.

(Un)Healthy Competition.

6 min read

Competition can boost creativity and team spirit. However, unhealthy competition is detrimental to the company in the long run. We examine the differences.

The Peter Principle.

The Peter Principle.

6 min read

Promoting great workers to incompetence: How to avoid the mistake, and make better team decisions to nourish and protect talent.

Minimalistic Web Content.

Minimalistic Web Content.

5 min read

Content is key; but so is simplicity. A minimalistic and crisp content is all you need to produce a high impact website.

Minimalistic Web Design.

Minimalistic Web Design.

5 min read

Minimalistic Designs, an insight on how minimalism affects the design world, and how important it is to remember that simplicity is better.

Drain The Shallows.

Drain The Shallows.

3 min read

Concluding our Deep Work series, we look at Cal Newport's final rule, focusing on task prioritisation.

Quit Social Media.

Quit Social Media.

5 min read

As anti-social media discussion grows, quitting social media has never seemed more beneficial. As the third rule of deep work, quitting (or reducing) can greatly unlock productivity.

Minimal Synergy.

Minimal Synergy.

4 min read

On the topic of minimalism in design, we look at brand synergy and how the zeitgeist of design effects cognitive loads and expectations.

Neumorphism.

Neumorphism.

2 min read

When UI meets Print, we get Neumorphism. An up and coming design trend that pushes the boundary of realism to the limit.

Embrace Boredom.

Embrace Boredom.

4 min read

Often misunderstood and branded negatively, boredom is the forgotten ingredient to productivity.

1% Carbon Removal.

1% Carbon Removal.

2 min read

Everything we do now removes carbon. Discover how our new initiative to change the world, for the better, 1% at a time.

Work Deeply.

Work Deeply.

6 min read

Deep work is easier said than done. From building a eudaimonia machine to choosing a scheduling philosophy, to making a grand gesture; find out how the greatest humans integrate deep work into their lives.

Universal Instructions.

Universal Instructions.

3 min read

Foolproofing doesn't mean your target market include fools, but it does ask key questions about the succinctness of your communications.

The Priming Effect.

The Priming Effect.

5 min read

Marketing and Psychology undoubtedly go hand in hand. Consumer behaviour, and how to influence, is a dense topic and once again we've found a tactic worth discussion: Priming.

HARO Marketing.

HARO Marketing.

4 min read

Help a Reporter Out, with genuine ethical intentions, yet gain a marketing boost through well positioned strategy.

Mäd Client Onboarding.

Mäd Client Onboarding.

3 min read

If you're a new client of Mäd, this article will help you understand the process of getting onboarded as a client of Mäd and the various steps to be taken prior to kicking off a project.

Why Writing Is Important.

Why Writing Is Important.

7 min read

Overlooking the impact of great writing can cause a huge difference in your productivity, brand profitability, and general business practises.

Zeigarnik Effect: Marketing.

Zeigarnik Effect: Marketing.

7 min read

Upgrade your marketing efforts by adding this proven tactic to your campaigns. Another psychological growth hacking concept.

Survivorship Bias.

Survivorship Bias.

5 min read

It's natural to try to learn and protect against previous failings - but when problems aren't immediately obvious, it can be easy to be misled...

MÄDS100+ (Note and Vote).

MÄDS100+ (Note and Vote).

4 min read

Design concepts are developed with strategic, cognitive, and practical processes. We refer to this practice as ‘Design Thinking’.

CV Best Practices.

CV Best Practices.

9 min read

Tech, and indeed AI, continues to improve at exponential rates, but behind all great brands, businesses, products, and teams, are talented people.

Customer Aftercare.

Customer Aftercare.

7 min read

Customer retention can cause huge positive gains for brands, from word-of-mouth acquisitions, to repeat sales. We dive in to some after-care practises and why they matter so much.

App Gamification.

App Gamification.

8 min read

Due to the overwhelming mobile phone addiction culture, it's no surprise that businesses often turn to creating Apps to boost their brands, and sales. Gamification is one key area to inspire continued App usage.

Emotional Intelligence.

Emotional Intelligence.

6 min read

Human intelligence is often associated with IQ. Whilst a high IQ may predict an individual's performance in the workplace, it does not dictate the person's performance in a group setting.

Facebook Verification.

Facebook Verification.

3 min read

How to gain the elusive blue badge for professional business pages on Facebook, and why it matters.

How to Hire The Right People.

How to Hire The Right People.

7 min read

Brilliant resources are available for impressive CV and cover letter formats, and copywriting tips - so how can hiring managers see past the 'fluff' and spot genuine talent?

Mäd Team: Sam.

Mäd Team: Sam.

5 min read

Mundane and Mäd are polar opposites to us. But, weekly work surely requires a degree of repetitiveness or habits shaped to maximize success.

Two Types of Decisions.

Two Types of Decisions.

4 min read

Decisions don't have to become dilemmas. When we're aware of our decision-making process, we can save ourselves from the trap of indecision.

The IKEA Effect.

The IKEA Effect.

3 min read

Buying an unassembled item may seem to be a purely cost-saving strategy, but the added benefits from self-builds can be powerful.

Ditching Job Titles.

Ditching Job Titles.

5 min read

Executive, officer, liaison manager? When do job titles actually matter, and how should they be used. We dive into our opinion on the matter.

Mäd Team: Serahphin.

Mäd Team: Serahphin.

4 min read

Meet the team behind the brand, and learn more about the humans in the Human Centric Design Agency.

Mäd Design Sprint FAQ.

Mäd Design Sprint FAQ.

4 min read

What is a design sprint? And, what are the usual road blocks and questions that pop up during one? We answer the key questions.

How We Automated 95% of our BackOffice.

How We Automated 95% of our BackOffice.

9 min read

Any time that anyone at Mäd spends on activities that are not related to either client projects or furthering business objectives, is a waste of time.

Mäd Team: Vanneth.

Mäd Team: Vanneth.

5 min read

Meet the team behind the brand, and learn more about the heumans in the Human Centric Design Agency.

Thinking in First Principles.

Thinking in First Principles.

6 min read

The intellectual toolkit can be sharpened with better mental models for optimised reasoning, judgement, analysis and learning.

Mäd Team: Jon.

Mäd Team: Jon.

4 min read

Meet the team behind the brand, and learn more about the humans in the Human Centric Design Agency.

The Pomodoro Technique.

The Pomodoro Technique.

2 min read

Discover how we at Mäd stay the course in the era of information overload that is bound to throw anyone off course into the procrastination rut.

When Your Meeting Could Be An Email.

When Your Meeting Could Be An Email.

3 min read

Although we are wired to find reassurance and security in face-to-face interactions, it doesn't make meetings any less time-consuming. Being able to spot when you can swap a meeting for an email can make all the difference.

Shortcuts Make Long Delays.

Shortcuts Make Long Delays.

6 min read

For years, businesses have been continuously competing with each other on how fast they can come up with the next innovative creations to meet the customer's needs.

™ vs ®.

™ vs ®.

3 min read

In a world where everything can be copied, it's important to know about the art of trademarking.

Mäd Team: Kieran.

Mäd Team: Kieran.

4 min read

Meet the team behind the brand, and learn more about the humans in the Human Centric Design Agency.

On Starting Up.

On Starting Up.

4 min read

Creating something that's completely new is difficult. Let's explore how to make it easier.

Collaborating Better.

Collaborating Better.

5 min read

Effective team work is heightened by intelligent tools that not only allow collaboration, but excel at optimizing it. We've pondered some pitfalls of bad planning, and outlined success strategies for your team.

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