Our A-Z of useful website design terminology will bring harmony to the website design process—allowing clarity during development discussions.
An A-Z of useful terms from the world of branding. We pick out key terminology to help you understand useful activities for brand success.
A useful A-Z guide to various Advertising and Marketing terminologies. Communicate and understand MarComms with ease.
Beautiful websites deserve traffic. Search Engine Optimization allows you to compete in a crowded online market and stand out on the first page of results among thousands of potential competitors.
Mäd provides a collection of useful definitions to shed light on the language of effective UX design.
The traditional pyramid is separated into 5 different tiers, each tapping into different aspects of the brand and it’s identity.
In the days and weeks leading up to the website launch for customers, it's important to ensure the following checks are done for a smooth and timely Go-Live.
Leveraging the ideal b2b lens from LinkedIn advertising, but with the optimised costing and power of more sophisticated advertising platforms.
Learn our approach to building high-conversion landing pages that create business results.
Dark patterns are deceptive framing techniques used in websites and apps. They make people make the developer's choice, not theirs.
Copy and adapt our T&Cs example for a loyalty program, with key consideration put towards the consumer—and your business relationship with them.
Narrowing down which UX metrics are the most important is not easy. There are a lot of variables to consider.
The art of crafting an iconic brand name. We discuss name types and best naming practises.
Discover more information about our handy Webflow optimization product.
Organisational skills are fundamental to consistent success.
Patience really is a virtue. Unfortunately for businesses, customer expectations for instant gratification is becoming an unavoidable norm.
Design concepts are developed with strategic, cognitive, and practical processes. We refer to this practice as ‘Design Thinking’.
Tech, and indeed AI, continues to improve at exponential rates, but behind all great brands, businesses, products, and teams, are talented people.
Brilliant resources are available for impressive CV and cover letter formats, and copywriting tips - so how can hiring managers see past the 'fluff' and spot genuine talent?
What is a design sprint? And, what are the usual road blocks and questions that pop up during one? We answer the key questions.
Data visualization made simple. A guide to setting up a KPI dashboard using Google Sheets.
A cross-functional team brings together people with different kinds of expertise or from different departments in your organization.
Leave a mark, provide structure, build connections, and/or seek paradise. Whatever your brand is trying to do, the Brand Voice is key in communicating your vision.
Price your solution based on value, not based on what it costs to build.
Building a brand is an exciting process, and at the heart of it all, is the brand essence.
When you're close to your own product or service, it can be difficult to fully understand the entirety of the 'customer journey'. Mapping out the process of all potential touch-points between your brand and customers will allow you to greatly optimize processes to improve experiences.
Based on discussions with various clients, it appears that there is a lot of confusion on the precise nature of coupons and how these can be used to drive sales for eCommerce and mCommerce initiatives.
We're making the case for plain-language contracts.
Earlier this year, the CEO of Mäd, Emanuele (Manny) Faja, gave a webinar presentation on how startup leaders can prioritize their tasks...
Core to successful lead campaigns, is optimized data tracking. Being able to attribute tags to your contact forms, will help you understand those that do (and don't) engage with your lead forms.
Despite being complex creatures, we often overlook simple habits and ignore intriguing aspects of human nature. Understanding decision making processes is undeniably valuable for any business wishing to influence consumers favorably towards their product or service.
A quick guide on tracking offline QR codes, online.
Budget. Authority. Need. Timeframe. Discover how this framework can help you streamline sales process through client pre-qualification.
Once the T shape was introduced, thinkers suggested 'why stop there' and mused the Pi shape, the Comb and the X. Suitably, we enjoyed the thinking behind the 'M' shape and how it helps us succeed.
“99 percent of all statistics only tell 49 percent of the story.” ― Ron DeLegge II
Discover why big leaps forwards are actually thousands of small steps.
Discover the best practices when planning to launch a new corporate website.
Learn how we set up planning session to create work-plans for individual team members.
People are the most important part of any PSF, because they are the ones who actually service the client. Ideally, you want to maintain a strong culture that values entrepreneurship, bias to action, and high standards.
There are a few handy tools which we use in order to fully find what the MVP would be for every project during the design sprint stage.
"Customer experience is going beyond human centered customer service to give an exceptional experience showcasing your brand and essence."
Having clear responsibilities nowadays is even more important than the very definition of what makes up a team.
As we grow and expand internationally, this method will only get bigger, and we will get better at it. But design sprints are also evolving as we speak, and we are going to make sure that we evolve with them in both face-to-face as well as remotely.
Having worked with a large number of startups across a diverse range of industries, we’ve witnessed first hand how some companies manage to reach success almost effortlessly (or so it appears!) while others struggle even to get off the ground, and grind to a halt due to numerous problems.
Request for Proposals are a key tool that businesses and organizations of all sizes can use to ensure that they choose the best partners for any tasks and projects that are not handled in-house.
Leaders can often find it difficult to know what they should and shouldn't be focusing on. We provide a guide on how to prioritize.