Brand-Collection.

Branding Glossary of Terms.
21 min read

Branding Glossary of Terms.

An A-Z of useful terms from the world of branding. We pick out key terminology to help you understand useful activities for brand success.

Brand Book.

Brand Book.

9 min read

Understanding what a brand book is, why it's important, and how to craft an effective one, can lead your brand to industry success.

The Brand Pyramid.

The Brand Pyramid.

6 min read

The traditional pyramid is separated into 5 different tiers, each tapping into different aspects of the brand and it’s identity.

Naming a Brand.

Naming a Brand.

8 min read

The art of crafting an iconic brand name. We discuss name types and best naming practises.

Neumorphism.

Neumorphism.

2 min read

When UI meets Print, we get Neumorphism. An up and coming design trend that pushes the boundary of realism to the limit.

Fastex.

Fastex.

5 min read

Unpacking brilliant ideas is an exciting process, and the best ideas deserve repackaging with standout branding that'll help them accelerate growth.

Pi Pay.

Pi Pay.

4 min read

We built a brand and mobile application that revolutionized the payments industry in a frontier economy. In the first year they processed $200m+, gained 250,000+ users, and ranked #7 on the App Store.

GOTIFO.

GOTIFO.

3 min read

Bringing to life a dedicated football platform designed to elevate the fan experience, so you can share your passion for the beautiful game.

Phnom Penh Crown FC.

Phnom Penh Crown FC.

3 min read

We refreshed Cambodia's favorite football club, helping them seal the largest advertising deal in the Kingdom's history.

Soundskool.

Soundskool.

4 min read

Soundskool's mission is to inspire and bring people together through music and friendship. When Soundskool approached Mäd, their brand was already quite...

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