Frazer MacRobert

Frazer MacRobert

from Phnom Penh / 115 posts
The Brand Pyramid.
6 min read

The Brand Pyramid.

The traditional pyramid is separated into 5 different tiers, each tapping into different aspects of the brand and it’s identity.

Wireframing.

Wireframing.

3 min read

A simple visual of your product or website that allows team members to communicate the structure of your product.

Mental Modelling.

Mental Modelling.

2 min read

Anticipate how design decisions might facilitate future behaviours.

Design Pattern Library.

Design Pattern Library.

2 min read

Create an asset library to use as a guideline throughout a project. This library can be used to create efficiency in your workflow while helping maintain the consistency of a project.

AI team members.

AI team members.

7 min read

We tasked AI with writing a long-form insight on how bots can fit in with our content team.

Prototyping.

Prototyping.

2 min read

A quick and easy way to sketch out your idea either on paper or digitally to find the common errors, get feedback from user experiences to create a functional product.

Site Mapping.

Site Mapping.

3 min read

Organising a website vastly improves the user experience. It can also lead to some unique opportunities to guide users through various funnels with ease and added effectiveness.

Contextual Inquiry.

Contextual Inquiry.

2 min read

To improve practices it is important to have full context and understanding of how and why users do what they do.

Start With Why.

Start With Why.

11 min read

Finding your Why defines purpose, motivates teams, inspires customers, generates a loyal fanbase, and ultimately builds awesome brands.

Affinity Diagrams.

Affinity Diagrams.

2 min read

Also known as 'The KJ-Method', named after inventor Jiro Kawakita. This allows groups to quickly reach a consensus on priorities of subjective, qualitative data.

Lean Coffee.

Lean Coffee.

2 min read

A contemporary take on meeting structures is to arrive without agenda, and collectively create a collective format in line with the entirety of the group.

Better LinkedIn Remarketing.

Better LinkedIn Remarketing.

3 min read

Leveraging the ideal b2b lens from LinkedIn advertising, but with the optimised costing and power of more sophisticated advertising platforms.

Weighted Decision Matrix.

Weighted Decision Matrix.

4 min read

Projects can be paralyzed by a lack of clear decision making. Applying this matrix, we can unblock overwhelming choices and drive healthy growth.

Better UX: Chunking.

Better UX: Chunking.

7 min read

Crafting better UX by adhering to our memory's processing capabilities.

Why We Chose Landbot.

Why We Chose Landbot.

6 min read

Communication is key. Discover how Landbot became the new customer hotline for corporate websites.

Crafting Video Content.

Crafting Video Content.

7 min read

As the digital world booms and face-to-face interactions become more sheepishly hesitant, video content is core to effective MarComms strategies.

Anti-goals.

Anti-goals.

8 min read

“A lot of success in life and business comes from knowing what you want to avoid: early death, a bad marriage, etc.” - Charlie Munger

Dark UX Patterns.

Dark UX Patterns.

12 min read

Dark patterns are deceptive framing techniques used in websites and apps. They make people make the developer's choice, not theirs.

Writing Loyalty Program T&Cs.

Writing Loyalty Program T&Cs.

14 min read

Copy and adapt our T&Cs example for a loyalty program, with key consideration put towards the consumer—and your business relationship with them.

Choosing UX Metrics.

Choosing UX Metrics.

7 min read

Narrowing down which UX metrics are the most important is not easy. There are a lot of variables to consider.

Using Bots to Automate Content.

Using Bots to Automate Content.

10 min read

We review the pros and cons of bots and explore methods that content publishers can use to automate their creative processes.

Generating Traffic.

Generating Traffic.

5 min read

As we humbly celebrate Mad.design reaching the top 100 most visited websites in Cambodia, we analyse our methodology and successes.

Naming a Brand.

Naming a Brand.

8 min read

The art of crafting an iconic brand name. We discuss name types and best naming practises.

Boltflow.

Boltflow.

4 min read

Discover more information about our handy Webflow optimization product.

An Interview with Adrienne Ravez.

An Interview with Adrienne Ravez.

18 min read

Continuing with our expert interview series, we caught up with Adrienne Ravez, the Director of Operations at QED and Co-Founder of Geeks in Cambodia.

Mäd Pïxel.

Mäd Pïxel.

3 min read

Introducing our online image compressor and optimiser.

The Sunk Cost Fallacy.

The Sunk Cost Fallacy.

6 min read

Spent resources need not be ultimate commitments. Knowing when to quit is a powerful leadership quality.

Ad Fatigue.

Ad Fatigue.

6 min read

New ideas aren't timeless. After dazzling audiences with novel thinking, the best fresh ideas fade from 'new' to simply 'great'.

Automating Facebook Replies.

Automating Facebook Replies.

4 min read

Patience really is a virtue. Unfortunately for businesses, customer expectations for instant gratification is becoming an unavoidable norm.

User Experience Design.

User Experience Design.

4 min read

User-centered design is an iterative process whereby you take an understanding of the users, and their context, as a starting point for all design and development.

The Peter Principle.

The Peter Principle.

6 min read

Promoting great workers to incompetence: How to avoid the mistake, and make better team decisions to nourish and protect talent.

Drain The Shallows.

Drain The Shallows.

3 min read

Concluding our Deep Work series, we look at Cal Newport's final rule, focusing on task prioritisation.

Minimal Synergy.

Minimal Synergy.

4 min read

On the topic of minimalism in design, we look at brand synergy and how the zeitgeist of design effects cognitive loads and expectations.

Universal Instructions.

Universal Instructions.

3 min read

Foolproofing doesn't mean your target market include fools, but it does ask key questions about the succinctness of your communications.

HARO Marketing.

HARO Marketing.

4 min read

Help a Reporter Out, with genuine ethical intentions, yet gain a marketing boost through well positioned strategy.

Zeigarnik Effect: Marketing.

Zeigarnik Effect: Marketing.

7 min read

Upgrade your marketing efforts by adding this proven tactic to your campaigns. Another psychological growth hacking concept.

MÄDS100+ (Note and Vote).

MÄDS100+ (Note and Vote).

4 min read

Design concepts are developed with strategic, cognitive, and practical processes. We refer to this practice as ‘Design Thinking’.

CV Best Practices.

CV Best Practices.

9 min read

Tech, and indeed AI, continues to improve at exponential rates, but behind all great brands, businesses, products, and teams, are talented people.

App Gamification.

App Gamification.

8 min read

Due to the overwhelming mobile phone addiction culture, it's no surprise that businesses often turn to creating Apps to boost their brands, and sales. Gamification is one key area to inspire continued App usage.

Facebook Verification.

Facebook Verification.

3 min read

How to gain the elusive blue badge for professional business pages on Facebook, and why it matters.

Mäd Team: Sam.

Mäd Team: Sam.

5 min read

Mundane and Mäd are polar opposites to us. But, weekly work surely requires a degree of repetitiveness or habits shaped to maximize success.

Ditching Job Titles.

Ditching Job Titles.

5 min read

Executive, officer, liaison manager? When do job titles actually matter, and how should they be used. We dive into our opinion on the matter.

Mäd Team: Serahphin.

Mäd Team: Serahphin.

4 min read

Meet the team behind the brand, and learn more about the humans in the Human Centric Design Agency.

Thinking in First Principles.

Thinking in First Principles.

6 min read

The intellectual toolkit can be sharpened with better mental models for optimised reasoning, judgement, analysis and learning.

Mäd Team: Jon.

Mäd Team: Jon.

4 min read

Meet the team behind the brand, and learn more about the humans in the Human Centric Design Agency.

Collaborating Better.

Collaborating Better.

5 min read

Effective team work is heightened by intelligent tools that not only allow collaboration, but excel at optimizing it. We've pondered some pitfalls of bad planning, and outlined success strategies for your team.

An Interview with Gabi Faja-Holm.

An Interview with Gabi Faja-Holm.

9 min read

The CEO of Soundskool and Music Sales discusses hiring 'Black Swans', the future of E-Commerce, and winning business qualities in regards to thinking and team building.

Accelerating Sales.

Accelerating Sales.

11 min read

If you believe that your product adds value, solves a problem, or will genuinely help people in some manner, then equipping your sales strategy with some of our recommendations will help you market it to a larger audience with more efficiency.

Brand Designers.

Brand Designers.

3 min read

If you fit our team values, and the work appeals to you, then you could be an ideal candidate for Mäd. If you wish to apply as a Brand Designer there are a few requirements.

The Brand Voice.

The Brand Voice.

4 min read

Leave a mark, provide structure, build connections, and/or seek paradise. Whatever your brand is trying to do, the Brand Voice is key in communicating your vision.

The Product Manager Role.

The Product Manager Role.

6 min read

Team culture can wildly vary depending on organization size, industry and product goals. This is one variable that makes the 'Product Manager' role difficult to define.

Interviewing Creatives.

Interviewing Creatives.

5 min read

How to effectively measure a candidates capability in an area of expertise or expression.

An Interview with Archie Tep.

An Interview with Archie Tep.

11 min read

Kicking off our industry expert series, we caught up with Archie Tep, the head of product design at Fave Asia. Based in Kuala Lumpur, Archie manages and designs products for three countries: Malaysia; Indonesia; and Singapore.

Mäd Team: Frazer.

Mäd Team: Frazer.

8 min read

Meet the team behind the brand, and learn more about the humans in the Human Centric Design Agency.

The Brand Essence.

The Brand Essence.

5 min read

Building a brand is an exciting process, and at the heart of it all, is the brand essence.

Why Copywriting Matters.

Why Copywriting Matters.

5 min read

Engage. Inspire. Sell. Captivate audiences with great copy, or be left in the dust with dull descriptions.

The Eudaimonia Office.

The Eudaimonia Office.

5 min read

Eudaimonia is a Greek word often translated to human flourishing, or prosperity. It's regarded as a state of social welfare, promoting happiness. We explore how the concept adapts to a modern working environment.

The Customer Journey.

The Customer Journey.

11 min read

When you're close to your own product or service, it can be difficult to fully understand the entirety of the 'customer journey'. Mapping out the process of all potential touch-points between your brand and customers will allow you to greatly optimize processes to improve experiences.

Why Google Search Ads are core to digital campaigns.

Why Google Search Ads are core to digital campaigns.

10 min read

Potential customers are trying to make purchases. Are you accessible enough for them? Google Search Ads is a fantastic, immediate, solution to put your business in front of relevant demographics - and the cost could be less than you think.

Mäd team: Angelique.

Mäd team: Angelique.

5 min read

Meet the team behind the brand, and learn more about the humans in the Human Centric Design Agency.

Prioritization for Entrepreneurs.

Prioritization for Entrepreneurs.

1 min read

Earlier this year, the CEO of Mäd, Emanuele (Manny) Faja, gave a webinar presentation on how startup leaders can prioritize their tasks...

Contact Form Attributions.

Contact Form Attributions.

6 min read

Core to successful lead campaigns, is optimized data tracking. Being able to attribute tags to your contact forms, will help you understand those that do (and don't) engage with your lead forms.

Growth Mindsets.

Growth Mindsets.

3 min read

Realigning our thinking to an accountable mindset can help us progress. When we accept that growth is achievable through our own efforts, we spur ourselves on to develop. The main hurdle may indeed be breaking away from a restrictive 'Fixed Mindset'.

Arise+ Cambodia.

Arise+ Cambodia.

8 min read

Website design often has a bigger picture. New designs can update brands, whilst transitioning the company voice and values. Therefore, planning for accompanying media strategy is an invaluable add-on to any web design project.

ODOM.

ODOM.

5 min read

Designing for Designers is always a challenge, one we embrace. We recently created a sleek website to showcase the dynamic upcoming ODOM project.

Menu Engineering.

Menu Engineering.

8 min read

Despite being complex creatures, we often overlook simple habits and ignore intriguing aspects of human nature. Understanding decision making processes is undeniably valuable for any business wishing to influence consumers favorably towards their product or service.

The Architect and the Gardener.

The Architect and the Gardener.

5 min read

In 2019, The Lego Group reported over $8 Billion net profit. The (mainly) simple brick sets are sold globally, to all ages....

The Mäd 'M' shaped person.

The Mäd 'M' shaped person.

5 min read

Once the T shape was introduced, thinkers suggested 'why stop there' and mused the Pi shape, the Comb and the X. Suitably, we enjoyed the thinking behind the 'M' shape and how it helps us succeed.

Pitching to the Neophiliacs.

Pitching to the Neophiliacs.

5 min read

Recognizing that many favour the tried, tested and safe, means innovators should narrow their focus. I.e. Whom their target audience will be in the short-term.

The Mäd Six-Pager.

The Mäd Six-Pager.

4 min read

Read our newest operational tool, inspired by the modern world's arguably most successful tycoon.

Black Box Thinking.

Black Box Thinking.

3 min read

Upgrade business thinking to an 'Open Loop' process, and incorporate failures as an important betterment tool.

Why We Chose Figma.

Why We Chose Figma.

5 min read

Look through the lens of our design team, and why we moved all of our active projects to Figma.

Air-Con Remotes Redesigned.

Air-Con Remotes Redesigned.

9 min read

At Mäd, we occasionally throw workshops to challenge our team via various thought exercises. This week, we proposed the creation of an 'ideal air con remote', and dissected a major pain point of the existing, traditional models.

The Easy Learn.

The Easy Learn.

3 min read

We regularly highlight the extra productivity found from additional planning. Managing time and tasks can be approached via the 'Easy Learn' thought process.

CSR: Selfless or Strategic?

CSR: Selfless or Strategic?

3 min read

It can be argued that a brand intrinsically will have their own interests at heart. The act of effective CSR generates a positive brand image, and almost always correlates to more sales, advertising and positive public image.

Heineken.

Heineken.

6 min read

Mäd answered the question of how to scale a digital supply chain across 500,000 locations across a multitude of use cases.

Park Land.

Park Land.

3 min read

We rebranded Park Land, focusing on a strong modern identity that unified the communications, targets and essence of the brand.

The Mäd Flywheel.

The Mäd Flywheel.

4 min read

The business flywheel is an established concept that breaks down an organisation into its important parts, and establishes a cycle that helps the business reach its goals each time it is completed.

Scaling Professional Service Firms.

Scaling Professional Service Firms.

5 min read

People are the most important part of any PSF, because they are the ones who actually service the client. Ideally, you want to maintain a strong culture that values entrepreneurship, bias to action, and high standards.

Working with Millennials.

Working with Millennials.

5 min read

Their technology savviness means that they are valuable employees as they can use technology to leverage their abilities, and even to up-skill themselves.

Minimum Viable Product (MVP).

Minimum Viable Product (MVP).

5 min read

There are a few handy tools which we use in order to fully find what the MVP would be for every project during the design sprint stage.

RACI Matrixes.

RACI Matrixes.

5 min read

Having clear responsibilities nowadays is even more important than the very definition of what makes up a team.

GOTIFO.

GOTIFO.

3 min read

Bringing to life a dedicated football platform designed to elevate the fan experience, so you can share your passion for the beautiful game.

Family Care First.

Family Care First.

2 min read

Our scope of work was to design a new corporate website based on existing wire-frames that were provided by Family Care First, facilitated by Save The Children.

Please enter at least 3 characters 0 Results for your search