Emanuele Faja

Emanuele Faja

23 posts

CEO at Mäd. Emanuele brings on board a passion for minimalist Italian design and a 21st-century management approach. He consistently helps clients create and maintain market leader positions.

Systems Thinking.
5 min read

Systems Thinking.

A holistic approach to analysis that focuses on the way that a system's constituent parts interrelate and how systems work over time and within the context of larger systems.

Optimizing Landing Pages.

Optimizing Landing Pages.

10 min read

Learn our approach to building high-conversion landing pages that create business results.

The Power of a Paradoxical Mindset.

The Power of a Paradoxical Mindset.

5 min read

Discover how you can enhance your decision-making process while encouraging your team to work better together with paradoxical mindset.

The Atom.

The Atom.

4 min read

The science of good UX and UI combine to showcase this co-working space mobile application.

The Devil's Advocate.

The Devil's Advocate.

5 min read

While the name doesn't justify its key role in a team setting, the devil's advocate may just be the growing pains needed to reach great heights.

Hungry?®

Hungry?®

10 min read

Discover how we took a business idea from concept to execution across an entire region.

Minimalistic Web Content.

Minimalistic Web Content.

5 min read

Content is key; but so is simplicity. A minimalistic and crisp content is all you need to produce a high impact website.

The Priming Effect.

The Priming Effect.

5 min read

Marketing and Psychology undoubtedly go hand in hand. Consumer behaviour, and how to influence, is a dense topic and once again we've found a tactic worth discussion: Priming.

Survivorship Bias.

Survivorship Bias.

5 min read

It's natural to try to learn and protect against previous failings - but when problems aren't immediately obvious, it can be easy to be misled...

Customer Aftercare.

Customer Aftercare.

7 min read

Customer retention can cause huge positive gains for brands, from word-of-mouth acquisitions, to repeat sales. We dive in to some after-care practises and why they matter so much.

Emotional Intelligence.

Emotional Intelligence.

6 min read

Human intelligence is often associated with IQ. Whilst a high IQ may predict an individual's performance in the workplace, it does not dictate the person's performance in a group setting.

The IKEA Effect.

The IKEA Effect.

3 min read

Buying an unassembled item may seem to be a purely cost-saving strategy, but the added benefits from self-builds can be powerful.

Mäd Design Sprint FAQ.

Mäd Design Sprint FAQ.

4 min read

What is a design sprint? And, what are the usual road blocks and questions that pop up during one? We answer the key questions.

Mäd Team: Vanneth.

Mäd Team: Vanneth.

5 min read

Meet the team behind the brand, and learn more about the heumans in the Human Centric Design Agency.

Shortcuts Make Long Delays.

Shortcuts Make Long Delays.

6 min read

For years, businesses have been continuously competing with each other on how fast they can come up with the next innovative creations to meet the customer's needs.

JLC.

JLC.

7 min read

Following the advancement of technology, civilization has evolved significantly resulting in the swift changes in consumer behavior. In this digital era where information is globally accessible, websites have become a business card to the world.

Canadia Bank.

Canadia Bank.

7 min read

We helped Cambodia's largest bank become a digital powerhouse.

Iglu.

Iglu.

5 min read

The making of a cool organization.

Understanding Coupons.

Understanding Coupons.

5 min read

Based on discussions with various clients, it appears that there is a lot of confusion on the precise nature of coupons and how these can be used to drive sales for eCommerce and mCommerce initiatives.

1%.

1%.

4 min read

Discover why big leaps forwards are actually thousands of small steps.

The Importance of Free Cash Flow.

The Importance of Free Cash Flow.

5 min read

Free Cash Flow (FCF) is one of the most important metrics that management should keep track of on a regular and consistent basis.

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