Emanuele Faja

Emanuele Faja

142 posts

CEO at Mäd. Emanuele brings on board a passion for minimalist Italian design and a 21st-century management approach. He consistently helps clients create and maintain market leader positions.

The Splinternet
7 min read

The Splinternet

A guide to an important term for individuals and businesses to understand, the Splinternet concept will have huge implications on the ever-developing digital landscape.

Web Design Glossary of Terms.

Web Design Glossary of Terms.

10 min read

Our A-Z of useful website design terminology will bring harmony to the website design process—allowing clarity during development discussions.

Branding Glossary of Terms.

Branding Glossary of Terms.

21 min read

An A-Z of useful terms from the world of branding. We pick out key terminology to help you understand useful activities for brand success.

How to Give Great Feedback As a Client.

How to Give Great Feedback As a Client.

5 min read

The art of feedback is a balance of strategy, collaboration, vision, and empathy. Learning how to give great feedback can be extremely advantageous to output and relations.

Understanding Value Propositions.

Understanding Value Propositions.

10 min read

Does your product or service offer value, or even better unique value? We discuss value propositions, what they are and how to craft them efficiently.

SEO Best Practices.

SEO Best Practices.

11 min read

Beautiful websites deserve traffic. Search Engine Optimization allows you to compete in a crowded online market and stand out on the first page of results among thousands of potential competitors.

Feynman Method.

Feynman Method.

7 min read

Feynman was 'No Ordinary Genius', and his method of learning by teaching still continues to create impact and have relevancy to the latest industry findings.

UX Glossary of Terms.

UX Glossary of Terms.

17 min read

Mäd provides a collection of useful definitions to shed light on the language of effective UX design.

ROI of UX.

ROI of UX.

7 min read

Metrics matter. Believing and trusting in quality work is qualified by calculating the impact of the output—and with regards to UX, there are many ways to monitor your ROI.

The Brand Pyramid.

The Brand Pyramid.

6 min read

The traditional pyramid is separated into 5 different tiers, each tapping into different aspects of the brand and it’s identity.

Wireframing.

Wireframing.

3 min read

A simple visual of your product or website that allows team members to communicate the structure of your product.

Mental Modelling.

Mental Modelling.

2 min read

Anticipate how design decisions might facilitate future behaviours.

Design Pattern Library.

Design Pattern Library.

2 min read

Create an asset library to use as a guideline throughout a project. This library can be used to create efficiency in your workflow while helping maintain the consistency of a project.

AI team members.

AI team members.

7 min read

We tasked AI with writing a long-form insight on how bots can fit in with our content team.

Prototyping.

Prototyping.

2 min read

A quick and easy way to sketch out your idea either on paper or digitally to find the common errors, get feedback from user experiences to create a functional product.

Site Mapping.

Site Mapping.

3 min read

Organising a website vastly improves the user experience. It can also lead to some unique opportunities to guide users through various funnels with ease and added effectiveness.

Contextual Inquiry.

Contextual Inquiry.

2 min read

To improve practices it is important to have full context and understanding of how and why users do what they do.

Systems Thinking.

Systems Thinking.

5 min read

A holistic approach to analysis that focuses on the way that a system's constituent parts interrelate and how systems work over time and within the context of larger systems.

Start With Why.

Start With Why.

11 min read

Finding your Why defines purpose, motivates teams, inspires customers, generates a loyal fanbase, and ultimately builds awesome brands.

Affinity Diagrams.

Affinity Diagrams.

2 min read

Also known as 'The KJ-Method', named after inventor Jiro Kawakita. This allows groups to quickly reach a consensus on priorities of subjective, qualitative data.

Lean Coffee.

Lean Coffee.

2 min read

A contemporary take on meeting structures is to arrive without agenda, and collectively create a collective format in line with the entirety of the group.

Better LinkedIn Remarketing.

Better LinkedIn Remarketing.

3 min read

Leveraging the ideal b2b lens from LinkedIn advertising, but with the optimised costing and power of more sophisticated advertising platforms.

Weighted Decision Matrix.

Weighted Decision Matrix.

4 min read

Projects can be paralyzed by a lack of clear decision making. Applying this matrix, we can unblock overwhelming choices and drive healthy growth.

Better UX: Chunking.

Better UX: Chunking.

7 min read

Crafting better UX by adhering to our memory's processing capabilities.

Optimizing Landing Pages.

Optimizing Landing Pages.

10 min read

Learn our approach to building high-conversion landing pages that create business results.

Why We Chose Landbot.

Why We Chose Landbot.

6 min read

Communication is key. Discover how Landbot became the new customer hotline for corporate websites.

Crafting Video Content.

Crafting Video Content.

7 min read

As the digital world booms and face-to-face interactions become more sheepishly hesitant, video content is core to effective MarComms strategies.

Anti-goals.

Anti-goals.

8 min read

“A lot of success in life and business comes from knowing what you want to avoid: early death, a bad marriage, etc.” - Charlie Munger

Dark UX Patterns.

Dark UX Patterns.

12 min read

Dark patterns are deceptive framing techniques used in websites and apps. They make people make the developer's choice, not theirs.

Writing Loyalty Program T&Cs.

Writing Loyalty Program T&Cs.

14 min read

Copy and adapt our T&Cs example for a loyalty program, with key consideration put towards the consumer—and your business relationship with them.

Choosing UX Metrics.

Choosing UX Metrics.

7 min read

Narrowing down which UX metrics are the most important is not easy. There are a lot of variables to consider.

Using Bots to Automate Content.

Using Bots to Automate Content.

10 min read

We review the pros and cons of bots and explore methods that content publishers can use to automate their creative processes.

The Power of a Paradoxical Mindset.

The Power of a Paradoxical Mindset.

5 min read

Discover how you can enhance your decision-making process while encouraging your team to work better together with paradoxical mindset.

Generating Traffic.

Generating Traffic.

5 min read

As we humbly celebrate Mad.design reaching the top 100 most visited websites in Cambodia, we analyse our methodology and successes.

The Atom.

The Atom.

4 min read

The science of good UX and UI combine to showcase this co-working space mobile application.

Naming a Brand.

Naming a Brand.

8 min read

The art of crafting an iconic brand name. We discuss name types and best naming practises.

Boltflow.

Boltflow.

4 min read

Discover more information about our handy Webflow optimization product.

An Interview with Adrienne Ravez.

An Interview with Adrienne Ravez.

18 min read

Continuing with our expert interview series, we caught up with Adrienne Ravez, the Director of Operations at QED and Co-Founder of Geeks in Cambodia.

Mäd Pïxel.

Mäd Pïxel.

3 min read

Introducing our online image compressor and optimiser.

The Sunk Cost Fallacy.

The Sunk Cost Fallacy.

6 min read

Spent resources need not be ultimate commitments. Knowing when to quit is a powerful leadership quality.

Ad Fatigue.

Ad Fatigue.

6 min read

New ideas aren't timeless. After dazzling audiences with novel thinking, the best fresh ideas fade from 'new' to simply 'great'.

Automating Facebook Replies.

Automating Facebook Replies.

4 min read

Patience really is a virtue. Unfortunately for businesses, customer expectations for instant gratification is becoming an unavoidable norm.

The Devil's Advocate.

The Devil's Advocate.

5 min read

While the name doesn't justify its key role in a team setting, the devil's advocate may just be the growing pains needed to reach great heights.

User Experience Design.

User Experience Design.

4 min read

User-centered design is an iterative process whereby you take an understanding of the users, and their context, as a starting point for all design and development.

Hungry?®

Hungry?®

10 min read

Discover how we took a business idea from concept to execution across an entire region.

The Peter Principle.

The Peter Principle.

6 min read

Promoting great workers to incompetence: How to avoid the mistake, and make better team decisions to nourish and protect talent.

Minimalistic Web Content.

Minimalistic Web Content.

5 min read

Content is key; but so is simplicity. A minimalistic and crisp content is all you need to produce a high impact website.

Drain The Shallows.

Drain The Shallows.

3 min read

Concluding our Deep Work series, we look at Cal Newport's final rule, focusing on task prioritisation.

Minimal Synergy.

Minimal Synergy.

4 min read

On the topic of minimalism in design, we look at brand synergy and how the zeitgeist of design effects cognitive loads and expectations.

Universal Instructions.

Universal Instructions.

3 min read

Foolproofing doesn't mean your target market include fools, but it does ask key questions about the succinctness of your communications.

The Priming Effect.

The Priming Effect.

5 min read

Marketing and Psychology undoubtedly go hand in hand. Consumer behaviour, and how to influence, is a dense topic and once again we've found a tactic worth discussion: Priming.

HARO Marketing.

HARO Marketing.

4 min read

Help a Reporter Out, with genuine ethical intentions, yet gain a marketing boost through well positioned strategy.

Zeigarnik Effect: Marketing.

Zeigarnik Effect: Marketing.

7 min read

Upgrade your marketing efforts by adding this proven tactic to your campaigns. Another psychological growth hacking concept.

Survivorship Bias.

Survivorship Bias.

5 min read

It's natural to try to learn and protect against previous failings - but when problems aren't immediately obvious, it can be easy to be misled...

MÄDS100+ (Note and Vote).

MÄDS100+ (Note and Vote).

4 min read

Design concepts are developed with strategic, cognitive, and practical processes. We refer to this practice as ‘Design Thinking’.

CV Best Practices.

CV Best Practices.

9 min read

Tech, and indeed AI, continues to improve at exponential rates, but behind all great brands, businesses, products, and teams, are talented people.

Customer Aftercare.

Customer Aftercare.

7 min read

Customer retention can cause huge positive gains for brands, from word-of-mouth acquisitions, to repeat sales. We dive in to some after-care practises and why they matter so much.

App Gamification.

App Gamification.

8 min read

Due to the overwhelming mobile phone addiction culture, it's no surprise that businesses often turn to creating Apps to boost their brands, and sales. Gamification is one key area to inspire continued App usage.

Emotional Intelligence.

Emotional Intelligence.

6 min read

Human intelligence is often associated with IQ. Whilst a high IQ may predict an individual's performance in the workplace, it does not dictate the person's performance in a group setting.

Facebook Verification.

Facebook Verification.

3 min read

How to gain the elusive blue badge for professional business pages on Facebook, and why it matters.

Mäd Team: Sam.

Mäd Team: Sam.

5 min read

Mundane and Mäd are polar opposites to us. But, weekly work surely requires a degree of repetitiveness or habits shaped to maximize success.

The IKEA Effect.

The IKEA Effect.

3 min read

Buying an unassembled item may seem to be a purely cost-saving strategy, but the added benefits from self-builds can be powerful.

Ditching Job Titles.

Ditching Job Titles.

5 min read

Executive, officer, liaison manager? When do job titles actually matter, and how should they be used. We dive into our opinion on the matter.

Mäd Team: Serahphin.

Mäd Team: Serahphin.

4 min read

Meet the team behind the brand, and learn more about the humans in the Human Centric Design Agency.

Mäd Design Sprint FAQ.

Mäd Design Sprint FAQ.

4 min read

What is a design sprint? And, what are the usual road blocks and questions that pop up during one? We answer the key questions.

Mäd Team: Vanneth.

Mäd Team: Vanneth.

5 min read

Meet the team behind the brand, and learn more about the heumans in the Human Centric Design Agency.

Thinking in First Principles.

Thinking in First Principles.

6 min read

The intellectual toolkit can be sharpened with better mental models for optimised reasoning, judgement, analysis and learning.

Shortcuts Make Long Delays.

Shortcuts Make Long Delays.

6 min read

For years, businesses have been continuously competing with each other on how fast they can come up with the next innovative creations to meet the customer's needs.

JLC.

JLC.

7 min read

Following the advancement of technology, civilization has evolved significantly resulting in the swift changes in consumer behavior. In this digital era where information is globally accessible, websites have become a business card to the world.

Collaborating Better.

Collaborating Better.

5 min read

Effective team work is heightened by intelligent tools that not only allow collaboration, but excel at optimizing it. We've pondered some pitfalls of bad planning, and outlined success strategies for your team.

An Interview with Gabi Faja-Holm.

An Interview with Gabi Faja-Holm.

9 min read

The CEO of Soundskool and Music Sales discusses hiring 'Black Swans', the future of E-Commerce, and winning business qualities in regards to thinking and team building.

Accelerating Sales.

Accelerating Sales.

11 min read

If you believe that your product adds value, solves a problem, or will genuinely help people in some manner, then equipping your sales strategy with some of our recommendations will help you market it to a larger audience with more efficiency.

The Brand Voice.

The Brand Voice.

4 min read

Leave a mark, provide structure, build connections, and/or seek paradise. Whatever your brand is trying to do, the Brand Voice is key in communicating your vision.

The Product Manager Role.

The Product Manager Role.

6 min read

Team culture can wildly vary depending on organization size, industry and product goals. This is one variable that makes the 'Product Manager' role difficult to define.

Interviewing Creatives.

Interviewing Creatives.

5 min read

How to effectively measure a candidates capability in an area of expertise or expression.

An Interview with Archie Tep.

An Interview with Archie Tep.

11 min read

Kicking off our industry expert series, we caught up with Archie Tep, the head of product design at Fave Asia. Based in Kuala Lumpur, Archie manages and designs products for three countries: Malaysia; Indonesia; and Singapore.

Mäd Team: Frazer.

Mäd Team: Frazer.

8 min read

Meet the team behind the brand, and learn more about the humans in the Human Centric Design Agency.

The Brand Essence.

The Brand Essence.

5 min read

Building a brand is an exciting process, and at the heart of it all, is the brand essence.

Why Copywriting Matters.

Why Copywriting Matters.

5 min read

Engage. Inspire. Sell. Captivate audiences with great copy, or be left in the dust with dull descriptions.

The Eudaimonia Office.

The Eudaimonia Office.

5 min read

Eudaimonia is a Greek word often translated to human flourishing, or prosperity. It's regarded as a state of social welfare, promoting happiness. We explore how the concept adapts to a modern working environment.

Iglu.

Iglu.

5 min read

The making of a cool organization.

The Customer Journey.

The Customer Journey.

11 min read

When you're close to your own product or service, it can be difficult to fully understand the entirety of the 'customer journey'. Mapping out the process of all potential touch-points between your brand and customers will allow you to greatly optimize processes to improve experiences.

Understanding Coupons.

Understanding Coupons.

5 min read

Based on discussions with various clients, it appears that there is a lot of confusion on the precise nature of coupons and how these can be used to drive sales for eCommerce and mCommerce initiatives.

Why Google Search Ads are core to digital campaigns.

Why Google Search Ads are core to digital campaigns.

10 min read

Potential customers are trying to make purchases. Are you accessible enough for them? Google Search Ads is a fantastic, immediate, solution to put your business in front of relevant demographics - and the cost could be less than you think.

Mäd team: Angelique.

Mäd team: Angelique.

5 min read

Meet the team behind the brand, and learn more about the humans in the Human Centric Design Agency.

Prioritization for Entrepreneurs.

Prioritization for Entrepreneurs.

1 min read

Earlier this year, the CEO of Mäd, Emanuele (Manny) Faja, gave a webinar presentation on how startup leaders can prioritize their tasks...

Contact Form Attributions.

Contact Form Attributions.

6 min read

Core to successful lead campaigns, is optimized data tracking. Being able to attribute tags to your contact forms, will help you understand those that do (and don't) engage with your lead forms.

Growth Mindsets.

Growth Mindsets.

3 min read

Realigning our thinking to an accountable mindset can help us progress. When we accept that growth is achievable through our own efforts, we spur ourselves on to develop. The main hurdle may indeed be breaking away from a restrictive 'Fixed Mindset'.

Arise+ Cambodia.

Arise+ Cambodia.

8 min read

Website design often has a bigger picture. New designs can update brands, whilst transitioning the company voice and values. Therefore, planning for accompanying media strategy is an invaluable add-on to any web design project.

ODOM.

ODOM.

5 min read

Designing for Designers is always a challenge, one we embrace. We recently created a sleek website to showcase the dynamic upcoming ODOM project.

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