Emanuele Faja

40 posts
CDOs: Lead by Design.

CDOs: Lead by Design.

12 min read

Chief Design Officers are now a key placement for any organization that wants to be a market leader — find out why.

Strategy.

Strategy.

17 min read

Everyone talks about strategy — but what exactly is it?

Mäd Client Onboarding.

Mäd Client Onboarding.

3 min read

If you're a new client of Mäd, this article will help you understand the process of getting onboarded as a client of Mäd and the various steps to be taken prior to kicking off a project.

Why Writing Is Important.

Why Writing Is Important.

7 min read

Overlooking the impact of great writing can cause a huge difference in your productivity, brand profitability, and general business practises.

How to Hire The Right People.

How to Hire The Right People.

7 min read

Brilliant resources are available for impressive CV and cover letter formats, and copywriting tips - so how can hiring managers see past the 'fluff' and spot genuine talent?

How We Automated 95% of our BackOffice.

How We Automated 95% of our BackOffice.

9 min read

Any time that anyone at Mäd spends on activities that are not related to either client projects or furthering business objectives, is a waste of time.

Mäd Team: Jon.

Mäd Team: Jon.

4 min read

Meet the team behind the brand, and learn more about the humans in the Human Centric Design Agency.

On Starting Up.

On Starting Up.

4 min read

Creating something that's completely new is difficult. Let's explore how to make it easier.

Building Cross-Functional Teams.

Building Cross-Functional Teams.

7 min read

A cross-functional team brings together people with different kinds of expertise or from different departments in your organization.

User Interface Design.

User Interface Design.

2 min read

User Interface Design (or UI Design for short) is the visual style and layout of the various elements that make up what...

Websites.

Websites.

11 min read

We've created beautiful and functional websites for companies and organizations across a multitude of industries, including leading banks and financial institutions. Our...

Campore Group.

Campore Group.

3 min read

Mäd developed a brand new corporate group website for a returning customer in record time.

Directional vs Executional Feedback.

Directional vs Executional Feedback.

2 min read

One of the core ideas behind Mäd is that we work with our clients to understand their customers/user’s problems and then work backwards to build solutions to address for the most pressing pain points.

ISI GROUP.

ISI GROUP.

3 min read

From humble beginnings as a small, family-run business, ISI GRUP are now one of Cambodia's most respected, successful and diversified corporations. With...

Why Good Design is Good Business.

Why Good Design is Good Business.

9 min read

“Good design is good business.”  ~Thomas Watson, Jr. (President, IBM), 1952While the above quote from IBM’s former president Thomas Watson, Jr....

Our Approach to Usability Testing.

Our Approach to Usability Testing.

6 min read

At Mäd, we spend a lot of time testing the various products that we build on behalf of our clients, and we spend lots of time thinking of the best way to go about it. Here we share our best practices and why usability testing can be somewhat counterintuitive.

Our Sales Process.

Our Sales Process.

3 min read

At Mäd, we want to work with the best as well as produce the best. In order to achieve this, we have to start where it all begins, our sales process.

Rethinking Corporate Websites.

Rethinking Corporate Websites.

5 min read

Rarely does a corporate website get redesigned just for the sake of a refresh. Normally, it's part of a wider strategic business initiative that looks to provide a competitive edge to the organisation.

Pi Pay.

Pi Pay.

4 min read

We built a brand and mobile application that revolutionized the payments industry in a frontier economy. In the first year they processed $200m+, gained 250,000+ users, and ranked #7 on the App Store.

Design Sprints.

Design Sprints.

8 min read

Design Sprints are co-creation workshops that we use at Mäd to help us and our clients create effective solutions to business problems in record time.

Design Thinking.

Design Thinking.

3 min read

Design thinking is an iterative process of creative problem solving. At its core, Design Thinking is all about people, and ensuring that...

GOTIFO.

GOTIFO.

3 min read

Bringing to life a dedicated football platform designed to elevate the fan experience, so you can share your passion for the beautiful game.

CBRE.

CBRE.

6 min read

Discover how we helped CBRE take their online strategy to the next level.

The Immersive Advantage.

The Immersive Advantage.

10 min read

What if we had the ability to soak up knowledge and opportunity consistently, not just in the office or the classroom - but also in all aspects in everyday life. The Immersive Advantage explores the concept of being able to be consistently 'switched on', in a healthy way.

Top Ten Mistakes Made by Startups.

Top Ten Mistakes Made by Startups.

10 min read

Having worked with a large number of startups across a diverse range of industries, we’ve witnessed first hand how some companies manage to reach success almost effortlessly (or so it appears!) while others struggle even to get off the ground, and grind to a halt due to numerous problems.

Deliverables vs Outcomes.

Deliverables vs Outcomes.

4 min read

Deliverables can be defined as: A productA tangibleSomething that can be providedOutcomes, on the other hand are: A consequenceA way things turn...

Structuring RFPs.

Structuring RFPs.

8 min read

Request for Proposals are a key tool that businesses and organizations of all sizes can use to ensure that they choose the best partners for any tasks and projects that are not handled in-house.

Transactions vs Relationships.

Transactions vs Relationships.

5 min read

In the business world, there are mainly two types of exchanges, we discuss why we have relationships with our clients, not transactions.

Prioritization for Leaders.

Prioritization for Leaders.

9 min read

Leaders can often find it difficult to know what they should and shouldn't be focusing on. We provide a guide on how to prioritize.

Soundskool.

Soundskool.

4 min read

Soundskool's mission is to inspire and bring people together through music and friendship. When Soundskool approached Mäd, their brand was already quite...

Travel Hub.

Travel Hub.

5 min read

Building the "Where Your Journey Begins" concept for Travel Hub.

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